What is microdata and how does it work?

Microdata is a markup language used to annotate and structure data on web pages. It provides a way to add semantic meaning to content on a web page, allowing search engines and other tools to better understand the data and display it in more useful ways.

Microdata is based on the HTML5 syntax and uses a set of predefined tags to describe different types of information, such as the name, description, and price of a product on an ecommerce website. These tags are inserted directly into the HTML code of a web page and can be used to identify specific elements of the page.

For example, let's say you have a website selling books. You could use microdata to annotate the details of each book, such as its title, author, publisher, and ISBN. This information could then be used by search engines to display rich snippets, which can include the book's cover image, rating, and price.

To implement microdata, you need to add the appropriate tags to your HTML code, along with the relevant attributes and values. There are several different schemas available for different types of content, including products, events, and recipes, which provide a standardized way of organizing and labeling data.

Overall, microdata is a powerful tool for improving the visibility and usability of your website's content, and can help to drive more traffic and conversions.